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Appropriate Property Type

Summary / Description

The Seller / advertiser should select and list the Property under the appropriate property type that best describes it, so that potential customers can choose properties that match their choice


Restrictions / What's not allowed

Farm land cannot be listed under residential land unless the required conversion as per process has been completed


Consequences of violation

Misrepresentation of the property type would be considered as violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller/advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Mentioning Right Price

Summary / Description

The seller / advertiser should mention accurate pricing for the property that is advertised. Accurate pricing helps the buyer to identify if the advertised property is falling within his expected budget range.


Requirements / To Do / What's allowed

Please use all possible resources to mention additional charges to be incurred by the end customer. Example : Registration Charges, Deposits (if any), Parking charges, Taxes levied by local authorities, Corpus / Maintenance Charges (if any) etc


Restrictions / What's not allowed

Rental Claim/ Appreciation Value
Posting false or tall claims on appreciation benefits and rental benefits to woo customers in not an acceptable practise. Sellers / Advertisers are advised to only make realistic claims / statements about properties they list would be a policy violation as this would be considered as a tactical measure to gather/cumulate leads from end customers.


Consequences of violation

Wilful misrepresentation of price would be considered a violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension

Accurate representation of Property size

Summary / Description

The seller/ advertiser should verify and state the size and / or dimensions of the property. The size of the Property or Land Plot are critical elements for potential buyers and should be stated in clear, unambiguous terms


Requirements / To Do / What's allowed

Please use all possible resources to mention the size / dimensions of the property being sold/rented.
Example : Mention the Built up Area, Carpet Area, UDS (Undivided Share), Plot area etc


Consequences of violation

Wilful Misrepresentation of dimensions would be considered a violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Accurate Locality Information

Summary / Description

The seller / advertiser should mention the address of the property being listed for sale/rent. Providing the complete address helps the buyer to easily locate the property which is very vital in the decision making process


Requirements / To Do / What's allowed

Each listing should have at least one of the following Location information clearly mentioned
# Full Postal address
# Building name, Street name & Sub-Locality / Locality
# Street name & Sub-Locality / Locality


Consequences of violation

Not providing address information would be considered a violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Listing Images

Summary / Description

The seller / advertiser should post only the real images of the actual property being sold/rented. Posting actual images helps the end customer to know more details about the property which is very vital in the decision making process.


Requirements / To Do / What's allowed

A ready to move in property needs to have a real image of the interior (mandatory) , exterior (preferable) and amenities (if available) At least one image should be the actual photograph of the property. Representative/Graphical Images will be allowed only for the Under Construction properties or for the ones which is in Launch/Pre-Launch phase.


Restrictions / What's not allowed

Images that are not actual representations of the property (or) generic images sourced from internet are not to be posted.


Consequences of violation

Not adhering to the above policy would be considered a violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Civil language, Non-discrimination and Promotion of hatred or discord amongst communities

Summary / Description

The property description/project overview shall not contain any form of or reference to profanity, hatred, offensive/vulgar language. The listings should not make explicit references that are racist, casteist , provoking religious sentiments or promoting discord between communities


Consequences of violation

Not adhering to the above policy would be considered a violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Specification & Amenities

Summary / Description

The seller should mention the complete specifications and amenities of the project as available to the buyer. Mentioning the correct specifications and amenities helps the buyer to understand what the project offers.


Requirements / To Do / What's allowed

Mentioning a group of apartments as gated community when necessary permissions for developing a gated community is not obtained.


Consequences of violation

Misrepresenting specifications or amenities would be considered a violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Clearances & Approvals

Summary / Description

The seller / advertiser assumes responsibility of approvals, certifications and clearances listed with reference to the project. Mentioning the correct clearances helps the buyer to understand if requisite approvals are in place which helps buyer to be aware about the sale.


Requirements / To Do / What's allowed

Mentioning an unapproved plot/layout as a certified or approved project/layout


Consequences of violation

Misrepresenting clearances & approvals would be considered a violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Contact Information / External Links

Summary / Description

Providing contact information or urls as part of the listing are not allowed in the property description/project overview section. This information can be listed in the appropriate place holders or fields in listing.


Requirements / To Do / What's allowed

Contact information like email id, phone number, QR codes or VCards etc. and URLs/links to external websites, blogs or portals is not allowed in the property description/project overview section.


Consequences of violation

Providing contact information or links to external sources in restricted places would be considered a violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Multiple Listings of Same Property by same Seller / advertiser

Summary / Description

Posting the information about the same property unit in more than one listing is not allowed.


Requirements / To Do / What's allowed

The Seller is allowed to list multiple SKUs (Units representing a unique combination of BHk, Sqft & Price) or multiple individual apartments / individual houses / villas / Land Plots or other property types in a Project as long as each of them is physically distinct and verifiable.


Consequences of violation

Posting multiple listings of the same SKU/Configuration more than once would be considered violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Listing without a Physical Property being available

Summary / Description

The Seller / advertiser assumes responsibility and undertakes that all properties listed on the site are physically available and verifiable if required.


Requirements / To Do / What's allowed

Posting listings for properties that do not exist and hence are not verifiable are not allowed.


Consequences of violation

Posting listings for non existing properties would be considered violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Sold/Property Unavailable

Summary / Description

When a property put for sale/rent gets occupied or sold the seller / advertiser assumes responsibility to remove the listing within a week's time. They can do this either by themselves or call the customer care for listing removal.


Consequences of violation

Posting listings for not available properties would be considered violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller / advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension


Error in listing

Summary / Description

Our customers report error about any listing when they find issues like

When customers notify error in listing our Customer Support would contact seller to check if there is such issue with the listing. The issue can be resolved by either correcting the required information if the issue is with Price, address or location or taking appropriate action including listings removal towards ensuring that the listing clearly provide true information about the property being advertised

Consequences of violation

Not removing/ correcting listings with issues would be considered violation. In case of violation(s), Identified listing(s) would be rejected/delisted after informing the seller / advertiser about the policy violation on a best effort basis. Repeated violations would lead to actions being taken against the seller/advertiser, including but not limited to demotion in search, mandatory review of all listings and account suspension